The Cogniverse Podcast: In this episode, we are going to talk about how you can achieve success in digital product development starting from scratch.
Google advertisers' new burden: regulatory costs and preparing for the changes they bring
Debunking myths about prototyping, a brilliant design artefact in the service of digital product development.
A guide on why content writing is an eternally valuable addition to the digital marketing toolkit.
The Cogniverse Podcast: In this episode we talk about what is the right approach and strategy to start working with AI from a business perspective.
The Cogniverse Podcast: In this episode, we explore the responsibilities of a product owner from the perspective of digital growth and strategic thinking.
Considering our current global social and cultural state, Pantone has announced the Classic Blue as the Color of the Year. Let’s scratch the surface a bit and see what is behind the Classic Blue curtain?
How to find clearness and the starting point of your business transformation in the current COVID-19 situation.
6 tips for PPC marketing for big brands, that actually work
The Cogniverse Podcast: In this episode we dive deep into digital personalization and digital marketing strategies in the automotive industry.
5 things that can inspire us to make a difference. A tribute to Kobe Bryant: sportsman, storyteller, legend.
The Cogniverse Show podcast: In this episode we tackle the background of organic growth, brand development and marketing persistence.
What can you learn from strategic mistakes that the Game of Thrones show-runners committed.
Personalization used to be a strong strategy. Now it's trivial, basic customer information are easy to acquire. To create meaningful value marketers need to step out from the marketing noise and take their strategy further towards hyper-personalization.
The most relevant insights for CMOs about digital experience platforms (DXPs) that bring clarity on the topic while breaking down myths and guiding to proper use cases.
Key pillars of creating digital experiences that will help you drive tangible business results. Some of these have a classical background, but each of them has a little tweak that you usually don’t find in regular textbooks.