The agriculture industry is commonly labelled as ‘traditional’, while farmers are known to be less digitally savvy. Can you even hope for a successful digital transformation with preconceptions as such? Most can’t, but we saw a different path and entered a blooming partnership with Borealis L.A.T, European market leader in crop nutrition, and robustly changed the company’s digital identity, helping them implement their vision of making a future-proof digital mark in the industry.
Combridge, subsidiary of Deutsche Telekom Group, has established a strong position in the B2B segment as an IT&C integrator. As competition grew stronger, their need for a revived brand strategy became apparent. To strengthen the connection between the brand and its customers, Cognitive Creators rolled a rebranding strategy into action, and reenforced the company’s digital identity in a highly original way, yet in compliance with corporate prerequisites.
Together with OTP Bank, we have taken up the challenge to surpass traditional banking customs. The challenge quickly transformed into opportunity when we realised that financial consciousness is not widely practiced within families, and recognised the need to endow future generations with proper economic discipline. We designed a solution that will assist transactions within families in a disruptive way.
Many strategists think that almost is enough. Instead of solving the relevancy challenge, they are hoping to reach the most people by spending more, communicating more, and marketing more. But spending more is not a prerequisite for gaining more.
Spending more and more on paid advertisements isn’t sustainable. Neither from a financial perspective nor a data perspective. That’s why the time has come when we as leaders consider new ways of reaching our target audience and escape the dependency trap set by these mammoths.
Digital Transformation is about fundamental cultural, organisational, and operational change. It’s exploring industry characteristics and market trends and implementing frontline technology together with the right processes to react to the changes and challenges of the digital world – a complex strategic venture to shift your business from physical-first to digital-first.
Exploring your digital ecosystem, we close technological dead-ends and find new paths towards change. Data is our friend in developing valuable insights beyond your current business intelligence capabilities. It’s time for digital upkeep!
Data, creativity, and strategy – leveraging the power of these three can get your marketing to the digital highway reaching the most relevant and committed audiences. Buckle up, and adopt digital marketing into your growth strategy today.
Think of a great first impression, a memorable scent, or a distinct voice. Your digital brand is a passport that leads you to where your venture needs to be. A bridge between product and person, it’s essential to your breakthrough. We sketch it hands-on.