Top

Cogniverse

Written and spoken thoughts on digital transformations

Podcasts

Radu Lupu – How Adidas uses AR to revolutionize footwear e-commerce?

The Cogniverse Podcast: In this episode, we are going to talk about how you can achieve success in digital product development starting from scratch.

May 26, 2021
Insights

What Do You Need to Know About Google's Ad Regulatory Fees?

Google advertisers' new burden: regulatory costs and preparing for the changes they bring

November 21, 2020
Insights

Prototyping: Turning Digital Product Ideas from Zero to Hero

Debunking myths about prototyping, a brilliant design artefact in the service of digital product development.

July 30, 2020
Insights

7 Notes on the Importance of Content Writing in Digital Marketing

A guide on why content writing is an eternally valuable addition to the digital marketing toolkit.

June 30, 2020
Podcasts

Fabian Merkel – What do weed killer, pharmaceutical drugs and artificial intelligence have in common?

The Cogniverse Podcast: In this episode we talk about what is the right approach and strategy to start working with AI from a business perspective.

May 25, 2020
Podcasts

How Paul Aston from Volvo Cars forges digital growth

The Cogniverse Podcast: In this episode, we explore the responsibilities of a product owner from the perspective of digital growth and strategic thinking.

May 3, 2020
Insights

Classic Blue is the Color of the Year. But why should we care TODAY?

Considering our current global social and cultural state, Pantone has announced the Classic Blue as the Color of the Year. Let’s scratch the surface a bit and see what is behind the Classic Blue curtain?

April 27, 2020
Insights

We Are All Part of the Crew, No One is Passenger

How to find clearness and the starting point of your business transformation in the current COVID-19 situation.

April 3, 2020
Insights

How to Rock the PPC Scene as a Large Company?

6 tips for PPC marketing for big brands, that actually work

February 25, 2020
Podcasts

Christian Schneider – Outstanding Results Through Digital Personalization at Fiat Chrysler Automobiles

The Cogniverse Podcast: In this episode we dive deep into digital personalization and digital marketing strategies in the automotive industry.

February 3, 2020
Insights

How the Life of Kobe Bryant is an Inspiration for Those of Us Who Want to Make a Difference

5 things that can inspire us to make a difference. A tribute to Kobe Bryant: sportsman, storyteller, legend.

January 27, 2020
Podcasts

Mihaela Mureșan – Achieving Organic Growth in Digital at IKEA

The Cogniverse Show podcast: In this episode we tackle the background of organic growth, brand development and marketing persistence.

August 27, 2019
Insights

3 Marketing Strategy Takeaways from the Failure of Game of Thrones' Last Season

What can you learn from strategic mistakes that the Game of Thrones show-runners committed.

May 28, 2019
Insights

3 Ways to Break Through the Marketing Noise with Hyper-Personalization

Personalization used to be a strong strategy. Now it's trivial, basic customer information are easy to acquire. To create meaningful value marketers need to step out from the marketing noise and take their strategy further towards hyper-personalization.

May 25, 2019
Insights

What CMOs Need to Know About Digital Experience Platforms in 2019

The most relevant insights for CMOs about digital experience platforms (DXPs) that bring clarity on the topic while breaking down myths and guiding to proper use cases.

May 14, 2019
Insights

The 5 Pillars of Creating Uplifting Digital Experiences

Key pillars of creating digital experiences that will help you drive tangible business results. Some of these have a classical background, but each of them has a little tweak that you usually don’t find in regular textbooks.

April 18, 2019
Insights

Opening the Black Box of Digital Marketing

A guide to set you on the right path and mindset on how to approach enterprise level digital marketing.

April 10, 2019

Filter by Tag

App
Artificial Intelligence
Artificial Intelligent
Content Writing
Digital Design
Digital Experience Platforms
Digital Marketing
Digital Personalization
Digital Product Development
Enterprise Marketing
Gagets
Inspiration
Leadership
Mac
Marketing Noise
Marketing Strategy
Mobile
PPC Marketing
Product Owner
Storytelling