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Cogniverse

Written and spoken thoughts on digital transformations

Creating a Sustainable Digital Marketing with Mindful Use of Data

Many strategists think that almost is enough. Instead of solving the relevancy challenge, they are hoping to reach the most people by spending more, communicating more, and marketing more. But spending more is not a prerequisite for gaining more.

Webinar Recording on Sustainable Data-Driven Marketing

Spending more and more on paid advertisements isn’t sustainable. Neither from a financial perspective nor a data perspective. That’s why the time has come when we as leaders consider new ways of reaching our target audience and escape the dependency trap set by these mammoths.

Róbert Mátyás – Content Marketing Through the Lens of Digital Design

The Cogniverse Podcast: In this episode, we will talk in-depth about branding and personal branding strategies and the importance of content marketing through the lens of digital design.

4 Ways to Use Pantone’s Very Peri in Your Digital Business Strategy

Get inspired by 2022’s colour of the year and take advantage of its proceeds in your digital transformation process.

January 19, 2022

How To Start A Digital Transformation Journey?

Let’s explore the basics of your digital transformation process to uncover the necessary steps fuelling your company’s growth.

December 21, 2021

What Is The Sound Of The Voice You Trust?

Conversational AI, the synthetic brain used to enable conversations between humans and machines, is shaping our digital behaviour in a more human-like direction than ever before.

December 20, 2021

A Strategic Mistake 36% Of B2B CMOs Made In 2021

Highlighting three insights from Gartner’s annual report CMO Spend Survey that reveal a trend in global marketing leaders’ 2021 budgeting strategy trends.

December 15, 2021

The Bee Paradox: What Can We Learn From Bees About Digital Transformation?

Noticing the ways bees operate in the face of limitations could be the key to unlocking a successful strategy in your digital transformation.

December 14, 2021

Result-Driven Thinking Gone Wrong

In a business environment, business KPIs are often seen as the end result. However, result-driven thinking can influence a digital project in a bad way as well.

December 9, 2021

Why don't Most Brands Grow in Digital?

This year, most decision-makers are more frustrated than in previous years. The reason? Because they have an enormous pressure to catch the competition in digital, but they are having a hard time achieving it.

December 2, 2021

Sorina Diaconu – Can we change the way we think of social media?

The Cogniverse Podcast: In this episode, we are going to talk about the fascinating opportunities and challenges that digital marketing presents from global corporations to local startups.

November 19, 2021

Radu Lupu – How Adidas uses AR to revolutionize footwear e-commerce?

The Cogniverse Podcast: In this episode, we are going to talk about how you can achieve success in digital product development starting from scratch.

What Do You Need to Know About Google's Ad Regulatory Fees?

Google advertisers' new burden: regulatory costs and preparing for the changes they bring

November 21, 2020

Prototyping: Turning Digital Product Ideas from Zero to Hero

Debunking myths about prototyping, a brilliant design artefact in the service of digital product development.

7 Notes on the Importance of Content Writing in Digital Marketing

A guide on why content writing is an eternally valuable addition to the digital marketing toolkit.

Fabian Merkel – What do weed killer, pharmaceutical drugs and artificial intelligence have in common?

The Cogniverse Podcast: In this episode we talk about what is the right approach and strategy to start working with AI from a business perspective.

How Paul Aston from Volvo Cars forges digital growth

The Cogniverse Podcast: In this episode, we explore the responsibilities of a product owner from the perspective of digital growth and strategic thinking.

Classic Blue is the Color of the Year. But why should we care TODAY?

Considering our current global social and cultural state, Pantone has announced the Classic Blue as the Color of the Year. Let’s scratch the surface a bit and see what is behind the Classic Blue curtain?

We Are All Part of the Crew, No One is Passenger

How to find clearness and the starting point of your business transformation in the current COVID-19 situation.

How to Rock the PPC Scene as a Large Company?

6 tips for PPC marketing for big brands, that actually work

February 25, 2020

Christian Schneider – Outstanding Results Through Digital Personalization at Fiat Chrysler Automobiles

The Cogniverse Podcast: In this episode we dive deep into digital personalization and digital marketing strategies in the automotive industry.

February 3, 2020

How the Life of Kobe Bryant is an Inspiration for Those of Us Who Want to Make a Difference

5 things that can inspire us to make a difference. A tribute to Kobe Bryant: sportsman, storyteller, legend.

January 27, 2020

Mihaela Mureșan – Achieving Organic Growth in Digital at IKEA

The Cogniverse Show podcast: In this episode we tackle the background of organic growth, brand development and marketing persistence.

August 27, 2019

3 Marketing Strategy Takeaways from the Failure of Game of Thrones' Last Season

What can you learn from strategic mistakes that the Game of Thrones show-runners committed.

3 Ways to Break Through the Marketing Noise with Hyper-Personalization

Personalization used to be a strong strategy. Now it's trivial, basic customer information are easy to acquire. To create meaningful value marketers need to step out from the marketing noise and take their strategy further towards hyper-personalization.

What CMOs Need to Know About Digital Experience Platforms in 2021

The most relevant insights for CMOs about digital experience platforms (DXPs) that bring clarity on the topic while breaking down myths and guiding to proper use cases.