In 2015, the field of digital was split into two edges. On the one hand, behemoth consultancy firms that handled all sorts of digitalisation projects in a very conservative way. Usually, these companies had a traditional consultancy background, thus their digital consultancy was only an extension of the old. On the other hand, garage digital companies, with a narrow focus on a selected digital area (e.g. digital design) that were not enough to make a relevant business impact on their own.
It was serendipity that “The Four” crossed paths, but it was not by chance that they had recognized this split of the digital industry. László came from the corporate world of investment banking, knowing the hurdles of unnecessary repetitive manual tasks that drove more frustration than results. Zsolt had his fair share of software development architecture at multiple global software companies, where he realized that many just execute without thinking, causing inefficient results and elongated projects. Árpád learned the hard way from his R&D background that many fail to innovate, because they don’t put enough effort in understanding what could be a meaningful technology change. Attila experienced in his creative profession, that there is a gap between what businesses think about creative work and what actually drives growth.
Sharing their insights and learnings, they quickly realized that there is a huge problem: established companies don’t know what is the right way to use digital and this is hurting their people, their brand and their growth. Solving this problem was not only inspiring but also energizing “The Four”. Thus, their sole focus became: to transition brands into the digital future.
The first year was planned as a pilot to test out if the new setup and the vision of “The Four” were feasible. With a common goal to drive meaningful digital growth, work has started. It was a stirring year full of exciting achievements, as well as tough challenges both on the project implementation and on the organisational side. However, the hardship made a strong ground for the growth that was lying ahead.
In 2016, “The Four” have decided to join their forces and extensive years of digital experience under a common brand, Cognitive Creators. 3 companies were merged behind the new name, all bringing their finest competencies and top-class digital knowledge to the table.
While the pilot was harder than expected, “The Four” considered it a success and made the next important step in the brand’s life: defining the Cognitive Creators Tribe. This meant setting the ground rules of company culture and professional standards that are required for someone to become a Tribe member. As our brand evolves, so does our Tribe and its rules. Each year, we revise our recruitment and retention processes to make sure we work with only those who fit our philosophy best. We are proud that this makes our Tribe uncommon and rare.
Building the Tribe meant we had the right people. Defining the culture meant we had the right environment. Having piloted to find the right processes meant we knew the right way. You may ask, the right in terms of what? The right way to help enterprise brands to transform digitally, and, of course, the right way to grow. Starting from 2017, our brand started its accelerated growth, helping companies on 4 continents.