The pandemic showed us many things, starting from major flaws in our healthcare system to business-critical challenges that shook the world’s status quo. This changed how leaders think, use, or pilot with digital. People used to point fingers at brands like Uber, Airbnb, Wise, or Netflix and say, ‘Well yes, they are unicorns, the lucky ones.’, believing that what was possible for these companies is far-fetched from them. That changed, not by choice, but by the lack of it. There is a massive wave of enterprises re-evaluating their traditional business models in order to use digital to create sustainability.
This is not easy, especially for those who haven’t placed strategic focus on digital before. On the one hand, this creates an opportunity for brands who are willing to go the extra mile, on the other hand, this will increase the competition in digital as never before, putting enormous pressure on companies who are in the early stages of their transformation.