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Digital Productions

Your brand in captivating stories

Scope

To strengthen your company’s brand image and digital presence by developing diverse digital media assets such as interactive banners, videos, and animations in a way that can be perceived as relatable yet unique within your industry

Intro + why

Content is all around. Come to that, digital content is all around. So much that we often don’t even remark its presence because it feels the same to our eyes as fresh air feels to our lungs. However, if we do become aware of a piece of content here and there, that could mean two things: it is either something truly remarkable that conveys stories, experiences, and feelings that people want to live, or the exact opposite. As it happens, both can gain recognition, but even so, we believe that right-minded, honest, and meaningful communication will be the one that gets your brand well ahead into long-term success in the digital sphere.

Engage your audience with high-quality content, highlights of stories told and emotions lived

Engaging people is not the easiest of ventures to embark upon, especially not in digital, where the overflowing urge to win potential customers over brought on the ever-growing phenomenon of ‘marketing noise’. Promotional clutter gets tiresome for the average digital persona, so to pique users’ curiosity, companies need to sculpt their visual communication game plan with the ambition to become relevant and truthful in transmitting their values through digital. When people feel special by choosing you and being part of your community, that’s when you know that you championed your visual communication strategy.
Digital media assets are the finest tools to convey your message in a nuanced way, we find that it’s best to emphasise the following 3 pillars:

Pillar 1

Visual Stimulus
Visually focused content like images, digital banners, infographics, and presentations are ideal for simplifying complex ideas into more digestible concepts. On top of that, they elicit a sense of aesthetic diversion, provided, of course, that they are high-quality, carefully aimed pieces. 

Pillar 2

Auditory Stimulus
Audio content such as podcasts or audiobooks is an excellent way of building deep relationships with your audience and developing a more personable brand voice. Audio improves focusing skills and enhances creative dynamism by pushing us to imagine what we hear. In a way, audio content is practically a form of Augmented Reality that gives us a personalised experience in our minds.

Pillar 3

Emotional Stimulus
Emotions have a significant impact on human cognitive functions, including perception, attention, learning, memory, reasoning, and problem-solving. They have a particularly strong influence on attention, thus motivating our actions and behaviour directly. So whenever you convey an emotion that is relatable for your target audience, you’re one step closer to winning them over.
Creative Video,
the King
of all Content
Video has reportedly “killed the radio star”. And not by accident. Great videos have the most immersive sensory impact: they unite the power of visual, auditory, and emotional impulses to engage your audience in the most genuine ways. We’ve learnt that if a picture is worth a thousand words, a video is worth a thousand pictures and more, and we have been down to the challenge each day since to create video content for our partners that stand out both in narrative arc and quality. From concept ideation through production and editing to publishing your video, or any other digital media asset, we make sure to help find your brand’s very own, unparalleled voice. 

Benefits

Build a consistent and authentic brand image that will attract new masses of audiences and deepen the relationship with existing ones
Assemble a digital media portfolio that stands out
Interiorise digital media prerequisites that are all so important for today’s tech-savvy users

Reach better conversion rates and engagement across your digital channels

Expect

What to expect

An all-around creative journey during which you will dream up stories perceived as relatable and tangible
Coordinated brainstorming and content advisory from a proficient content marketing team that knows your project from head to toe
Careful planning and just the right amount of improvisation during field-work to catch the greatest spontaneous moments
Close collaboration with the productions crew during which you provide each other with continuous feedback for a top-drawer outcome
Shouldn't expect

What you shouldn’t expect

A short implementation period. Note that digital productions are complex undertakings that require detailed planning and preparation, and while we’re here to make the process all seamless and fun, wonders can’t be done in a few days
Your new digital media assets working by themselves. Each piece needs to be embedded into a carefully designed content marketing strategy to feel honest and real
Recommendation

When is recommended

You'd like to earn your website more traffic, generate social media engagement, and rank your site better in search engines
When you feel the need to improve your business' brand awareness in the digital space
The impact of your existing content library is plateauing and you are looking to take things to the next level in a way that supports your target KPIs
Your competitors are striving with digital content and you don’t know how to catch up

Process

1. kick-off workshop
to align on project goals and expectations
2. Coordinated concept ideation
3. Determining best-fitting digital media genres and feature channels
4. Assisted content creation
(messages, narratives, scripts)
5. Production
6. Post-production
7. Revisions
Multiple feedback rounds depending on the complexity of the project
8. Publishing

What to prepare

Please collect any available material on the following topics
Customer & Userpersona Yearly Report
Customer & User Persona Analysis
Niche/Service/
Product Documentation
Social and Digital Media Competitor Analysis
Access to Digital Asset Libraries
Access to/ Overview of Digital Asset libraries

Who needs to be involved

Decision-making
CMO
Chief Marketing Officer
Vice President of Brand
Operative support
Marketing Department
Marketing Department
Sales Department
Sales Department

Opportunities

Interactive Banners

Turn your brand message into captivating visuals

The smallest of tweaks can make all the difference between a good banner design and a great one. Lucky that we know these tweaks pretty well, and are here to create personalised visual experiences for your audience. 

Dynamic Animations

Draw attention and explain seamlessly

Bring any concept to life with animated videos, and illustrate your most abstract ideas on the screen without compromise.

Creative Video Productions

Let’s start creating captivating video stories, today

We see the uniqueness in you. Let’s show it to everyone. Engage your audience with high-quality content, highlights of stories told, and emotions lived.