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11.19.2021

Sorina Diaconu – Can we change the way we think of social media?

The Cogniverse Podcast: In this episode, we are going to talk about the fascinating opportunities and challenges that digital marketing presents from global corporations to local startups.

Attila Tóth

Digital Strategist

In this episode, you will see what mentality is required to go from corporate marketing to start-up marketing. Today’s guest, Sorina Diaconu has years of international experience behind her as a marketing director, and is on the never-ending quest for new solutions in business communication. Fascinated by the nature of investments and successful strategies, Sorina always aims to remember the people behind statistics and those making up a team. She is currently in charge of marketing at Stickr.earth – cover the world app, where she explores an ad-free, #true & #authentic world of social media.

You can connect with Sorina on LinkedIn, and make sure you check out the Stickr app. Without further ado, please enjoy this episode with Sorina.

Listen to this episode on Amazon Music, Apple Podcasts, Overcast, and Spotify.

Podcast transcript:

Attila Tóth: [00:00:07] - Hey Sorina, welcome to the Cogniverse Show. I'm really glad that we have you here today.

Sorina Diaconu: [00:02:03] - Thank you.

Attila Tóth: [00:02:06] - I think we should start with your professional history. And as I know you from the professional work,  and I want to give some insight to our audience. So as an experienced brand architect and marketing strategist, how would you describe yourself and your marketing activity for the last 15 years?

Sorina Diaconu: [00:02:33] - Though I’ve been, like, [things] forever in communication, I have to tell you that this is my first podcast. So, I thank you for the invitation. It's very interesting, nice for me. And it's a fun fact that you mentioned in the intro that you are doing for the podcast that I never forget the people behind. Because when I read the intro, I realized that I had this statement in my LinkedIn profile since I made it a long, long time ago. And I realized now, again, that this defines me. And now I'm also marketing of people at Stickr, so it's kind of a funny connection. Coming back to how I would describe myself, first I would have to say what also my Instagram profile says, that I practice what I post, I love my life, I'm a music stalker, I'm passionate about music and I'm dedicated to spreading good vibes. And I'm thankful everyday for everything that is happening in my life. And as for the marketing activity, I would say that I was very lucky to have always great opportunities, both national and global. I went for dream campaigns and I tend to always look carefully at the figures behind all the campaigns. And I'm very glad to say that 95% of the campaigns I've been implementing all these years were companies that I believed in, too. So I was lucky enough to do both what I like and with passion, let's say. I was never forced to implement or develop a campaign for something that was not true for me in the very first step. So this is kind of short my story of activity in marketing.

Attila Tóth: [00:04:38] - So you were always true to yourself and true to your values.

Sorina Diaconu: [00:04:44] - Yes.

Attila Tóth: [00:04:46] - I think that's a rare thing today. 

Sorina Diaconu: [00:04:48] - Hopefully.

Attila Tóth: [00:04:52] - And I think it comes also with ups and downs because it means that you have to say no for things that you don't agree with, right?

Sorina Diaconu: [00:05:02] - Yes, and it was very hard for me to learn to say no in a diplomatic manner. Though I studied politics, this was a life lesson for me, to learn to say no in a very delicate way.

Attila Tóth: [00:05:21] -Okay, so when you say no, you don't want to hurt people or you don't want to create any negative feelings. That's what you're saying, right? 

Sorina Diaconu: [00:05:32] - Yes. 

Attila Tóth: [00:05:33] - Interesting. So looking back from today, can you tell us what inspired you to pursue a career in marketing and what was the moment that made you shift in mindset and think about this kind of work?

Sorina Diaconu: [00:05:55] - Frankly, it just happened. I have to tell you a little bit about my background because there is a connection. As a kid I grew up with art surrounding me. I had two grandparents that were painting and our home was filled with paintings and sculptures and my crazy grandpa used to listen to classical music and Russian music and Swedish music, from all around the world. Sometimes just to annoy some communist neighbors. But unfortunately, I have no artistic talent. So maybe just matching colors and textures and that's it. So naturally for me I appreciate through creativity in life and in professional. Life had just like its own way of leading me to creative thinking and marketing. So it's also my assignment, at the United Nations was luck and also me going to Ogilvy with just a recommendation and I said, okay, let's move on. Let's see what this leads me and what I can learn. So it's a matter of context and luck, and it was not a rational decision for me. I did not wake up one day and said, okay, I want to do this and I will learn that. So it was nothing programmed.

Attila Tóth: [00:07:22] - So it was kind of like a serendipity, so things just aligned.

Sorina Diaconu: [00:07:28] - Yes, yes, you can say that.

Attila Tóth: [00:07:33] - I think it's good to hear such stories because nowadays everything looks so planned and people think that nothing happens just like that, but sometimes things happen. And personally, I don't believe in accidents. I think everything happens for a reason. So I don't know if you agree with that philosophy, but from what you're saying based on your story and background, step by step, you ended up where you are today.

Sorina Diaconu: [00:08:09] - Yes, yes, I agree that nothing happens just randomly and it has a reason behind. That's why I say and I do this every day every morning: I'm thanking for everything that I am and everything that I have and everything that I know and also everything that I don't know yet.

Attila Tóth: [00:08:33] - That’s a very grateful attitude, and I really like that mindset because nowadays, specifically in the midst of the pandemic, it's so easy to see only the negative things. And if you have such a habit to practice each morning to find time and say thank you and to be grateful for things you have achieved and you have. I think that's a very empowering habit. And I'm urging every of our listeners to think about this habit especially in these times that we are living. 

Sorina Diaconu: [00:09:17] - I also do. But it's something that you are not born with, it's something that you practice and then it becomes just a thought. I mean, like you're going to brush your teeth and in your mind. And from the heart you just say, God's or, whatever, universe: thank you for this. It's something that is learned.

Attila Tóth: [00:09:40] - I agree. And actually, every useful skill is usually something that we learn. We are not born with magical skills. Also some myth-busting here for people thinking that Sorina or other great marketers were born like this. No. These skills were shaped indeed. Now to a more contemporary question: many marketing professionals are confused today because digital marketing, while is a very colorful industry, sometimes it might feel very overwhelming. So what do you think are the three essential skills for a career in digital marketing?

Sorina Diaconu: [00:10:32] - First I would have to say that if you ask 10 people in digital marketing this question, you would probably have totally different answers. But for me personally, it's simple. First, one should read a lot from all areas and aspects of society and life and the way economics and everything happens around us. So this habit will assure one, he or she, that they can easily make connections, connecting the dots. Second, I think it is to be willing to learn, especially in the digital marketing, everything is changing really, really fast. And everyone should admit that he or she does not know it all. I have to say for me I had in my previous team two of the best digital experts that I could ever have. So I stood side by side with them and I learned so much because I don't know stuff. I don't know everything. So one should be willing to learn. And third, to be tech-savvy because technology around us, besides the fact that it's helping, it's also teaching, teaching how to do everything in the right way. So if you're not tech-savvy, maybe you should not follow career in digital marketing. You should at least like some gadgets or something to learn how they work, how they learn with artificial intelligence from what you do using them. So that's my point of view.

Attila Tóth: [00:12:38] - Yes, and I think this highlights a very interesting conflict, what I see today happening, especially in bigger companies where there is a senior marketer who let's say learn marketing from Kotler and has a very good, and I would say, very successful and solid history and which such marketers prove to work in the traditional marketing. And now there's an emerging conflict because those who work in the digital marketing already know that things have changed. And these changes are sometimes going against these principles, which, let's say the senior people were experiencing and we're having success with. So there's kind of a conflict okay based on my experience. This is what we should do, but then it comes digital marketing and based on data or based on new experiences, there's a completely different perspective. And I think this conflict is something that we need to speak about more because otherwise there will be kind of like a misunderstanding between professionals that we are going against each other, but actually we are not and at the end of the day, we are talking about how to achieve success.  And staying on that note, I would really want to hear your thinking of how you think about success. So could you tell us about your biggest success in launching new brands or new products. And also, is your biggest success the most considerable one? And within this question, I'm also picking your brain to see how you measure success. What are your personal KPIs in this regard?

Sorina Diaconu: [00:15:09] - Well, first I would have to say that I hate the term KPIs. And I don't like KPIs though I always have KPIs. And when I went to work for a company that didn't have KPIs, I made myself some. So it's funny. But in terms of my biggest success, I think in launching new brands, I will have to say let Leerdammer Cheese. So I went from steel production to fast moving consumer goods, and I was a brand manager for Bel Groupe products that were exclusively on the market through the [non-Romania]. And Leerdammer was a new brand. Everybody was saying it was “cașcaval”. So, no, Leerdamer is a cheese, a great cheese. And we had to launch new products and new different versions of that cheese and it was a huge pressure from sales, from the product team, from the Bucharest team, from the France team. But we made totally unconventional campaign, approached with different touch points and went for events which was not done by them for this kind of product. And it was a hit. We listed five [...], using all major key accounts and strategic local accounts in a very, very short time. It was really nice. And for me because it was my first time in fast moving consumer goods industry, it was amazing. It was a right. But it is not the one that I most proud of. And I would say that Stickr is because here you have to consider the start, let's say the base for this product launch for me as a marketer. You have to think that I am used to having budgets of millions of euros. And here I have zero budget for communication because not that we don't have the money, but because this is our philosophy. Yeah. So then you have to consider that all Stickr app is an add free app and not an artificial intelligence free app. So for me, the task was very difficult at the very first stop with the co-founders, I literally laughed out loud. I said, guys, you are crazy. You can't do it. Let me think. I didn't say no, but I said, let me think. So after some time we were live on AppStore then we had a launch campaign and we had a great reach and we still have a steady organic increase and new members in the community. So by now this is my most successful product launch campaign. This is what I'm proud of.

Attila Tóth: [00:18:24] - Okay, there are many good things to dive deep here. But first let's talk about the cheese as not all our audience speaks Romanian, I want to just put things in context. So the word “cașcaval” is a very generic term for cheese in Romania. And what Sorina did was to take that product to a new level and take it out from that generic thinking. And that's really amazing for a fast consuming good. So thank you for sharing that. And the second thought, going to Stickr. Yes, it's really curious and I will have more questions on this. But I'm just to go a bit deeper right now. What was the thought when you were, let's say, what was the “aha” moment when you said, OK, this is a good thing. This is something you want to be involved with.

Sorina Diaconu: [00:19:38] - You're referring to the Stickr app, yes?

Attila Tóth: [00:19:39] - Yes. 

Sorina Diaconu: [00:19:41] - Okay, so at first the co-founders, so you have to consider also that the co-founders, Bogdan and Mihnea, used to work for very big corporations and huge projects. And one day they decided to do this, and I also was at the time in a global corporation, in the steel production technology. And they were talking and I heard them say, okay, boys are doing something. They're playing. Okay. No, I don't care. Then they started to talk some more. They started talking about posting on the map, how you can do that, how you can do that. And one day I said, guys, you are sitting on a gold mine. I mean, let's talk some more. I want to be, let me give you my opinion. They gave me a code and I started to test and see how the user experiences are built and they wanted me. I mean, the minute that I entered and saw how it works, I was fascinated and I knew that even though back then and still now we are kind of against the trend. I said, this is something that will be a hit.

Attila Tóth: [00:21:01] - Okay, so basically the product and its philosophy convinced you to go down on this road, right? 

Sorina Diaconu: [00:21:17] - Yes.

Attila Tóth: [00:21:19] - It's interesting. And when you messaged me on LinkedIn and sent me a link to the application, I was really curious because as you say, there's no advertisement, there's no monetization as far as I saw it. So let's start from here and for our listeners, you know, Stickr is a new social media platform where authentic content is probably not the right word to say promoted, but that's what it is all about. And authentic in a way that it allows you to stick photos and videos to the 3d map that were taken no more than 24 hours beforehand in the exact location where they were taken. And as digital marketers, we see that unauthentic content, so generic content is in our eyes and daily bases and sometimes I'm even laughing because I see how brands copy-paste each other. I find this initiative kind of an exciting thing, a new color in the social media sea. So I'm curious how you can connect to this idea and what does authenticity mean to you personally? And who is the target audience for this app?

Sorina Diaconu: [00:23:01] - Okay, so first of all, I have to make a comment on what you shortly presented to correct. So all the content is authentic because you cannot post something that you received on WhatsApp or you copied from the Internet or you changed your face and saved a photo like this is still you. So first of all, this is your content and it should be true. Then, yes, you post, you make a photo and you post it in 24 hours from the moment when you post the photo and then the code of the app marks your content, that specific photo, as authentic. It's a little word written above the photos or the videos. But because let's say if you are a singer and you want to make an unconventional launch of your new song, you would like everybody to know that you are in that moment or 24 hours in that specific place and you are announcing your friends to come and listen to your song, yes. But for some, let's say your baby was born, you want to mark the moment and show your feelings in a photo or in a video, but you don't want everybody to know that in that moment you are at the hospital, seeing your baby for the first time. Then, if you took the photo with your camera from your phone, you can post it later, and Stickr app will post that video from the maternity, when you first saw your baby, and in that place, marking the moment, but it will say above the photo or the video that is content tagged as memory. So it's not only 24 hours when you should post on Stickr. That to be clear. Yes, everything is posted on the 3d map. And there are some more cool features but I will hope that your listener will discover them alone. Coming back to authenticity and what it means for me. For me, it's very simple. It is that you are what you are and that's it. I said this also two days ago, the “Creativity for Better” global conference. And I will repeat it anytime when I'm also repeating this to my kids because authenticity means that you are brave enough to show yourself to the world. Just as you are with no retouching where you are when you are. So to be creative. What about creativity means for you, because I told you, I'm not a painter but for me I don't know I used to work wood and paint wood chairs. To be self-confident and to be, let's say, the first laugh on yourself. And pretty much this sums it all up.

Attila Tóth: [00:26:13] - You touched on something here that I would like to discuss a bit more: creativity. I think there's a huge misunderstanding when people hear the word “creative” and everybody's thinking only about painters.

Sorina Diaconu: [00:26:31] - Yeah, and Michelangelo.

Attila Tóth: [00:26:32] - And Michelangelo, and maybe music artists, but actually creativity is present in our daily life, be it in our personal life or be it in business. So I think that's a very important point to highlight that creativity is not only connected to arts. Of course, arts and artists are related to creativity. But creativity is a huge thing you just cannot say. If you're not an artist, you're not a creative person.

Sorina Diaconu: [00:27:08] - Thank you for clarifying this, but I’m always like comparing to the arts area because it's more easy for people, I believe, that it's more easily for people to understand that if you compare yourself with Michelangelo, then you will think about yourself that you are the most uncreative person on the Earth. But no, maybe you’ve got other talents, so explore. I think also Stickr is a creative challenge because, of course, you have this huge explosion of technologies on smartphones and the camera of the smartphones allow us to even do, like, slow motion movies. But most of the people do not use them, do not explore them. So when we built Stickr, we also thought about that. That's why in Stickr you will only find some filter colors and that's it, editing, no brightness. So we believe that you can all be creative in what you want to show to the world. No matter if you don't believe that about yourself. We are trustful that people are on the verge of a huge creativity era, let's say. 

Attila Tóth: [00:28:44] - Yes and I really agree with that that people should stop using Photoshop and different things that make things prettier than they are because actually that's creating a fake feeling. And at the end of the day, if we are not authentic to ourselves, then why are we living and why are we doing things? 

Sorina Diaconu: [00:29:11] - Yes. But I think it's okay because it's a part of an evolution process. It was also an idea in my presentation for the global conference two days ago. Because I was thinking that we made Stickr as an alternative to all there is now. But all that is now is not bad. It's just the way we are now, the moment in which we are all now. Every day, as you said, on our mobile devices. And I think also the pandemic times made people be more present and more aware. This is also part of the evolution because nowadays we find triggers every day that push everyone of us to move forward, to a more, let's say, true self.

Attila Tóth: [00:30:14] - Interesting concept. Yeah, it's part of our society and definitely there is a change and it's up to us to see this change and embrace it.

Sorina Diaconu: [00:30:27] - Yes. 

Attila Tóth: [00:30:30] - And just going back a bit to the business side of Stickr. As you said, it's still in the start-up phase of its journey. What are the main growth strategies that you and your team follows or plans to follow in the next months and years to come? Because, as you said, it's a different game. You are not working with millions of euros or dollars, you are launching something from scratch and you have a different mentality and different strategies, so I would be really curious to learn about that.

Sorina Diaconu: [00:31:11] - Okay, so I will have to make a little bit of an intro so that everybody understands the point of view, our perspective on the context. First I have to say that we are betting on the fact that being a social media alternative and responding to the people's need to mark a place through a photo or a video with an authentic experience. Philosophically speaking, we could say that Stickr is a contemporary human digital footprint on the world map. So business-wise, we believe that this will enhance our scaling. And here is a long and complex topic for the users can be a subjective topic because we have the known giants that currently, as we can see, tend to uniform the user experience, no matter if the network is professional or lifestyle, approach and integrate more or less the same features. Thus, we believe that any new app that comes with a set of relevant users to use differentiators has all the chances to cover more than a simple, let's say, market niche. There is a very big industry dynamic that determines inevitably also the user experience that now, as a general behavior, uses mainly three, four social media apps, but with different time spent and different frequency on each. In the mindset of social media app users, there is a clear segmentation regarding the purpose of each app. That's why now, for Stickr’s social media channels, we are having a campaign called “Here's an idea” in which we encourage and give things to new members of our community regarding what they can post in Stickr. It's a very nice communication that our supersmart creative team came up with. Going back to business, we observe that we have a continuous acceleration of adoptions. I mean, if you look in the past, the expansion degree was measured in years for some businesses. But now in 2021, we witness major projects that succeeded in becoming relevant globally even in months. So for us time to market this now, we feel that we just need to follow what we've built and improve constantly, and first by Christmas time, we plan to have an Android version of the app which will allow us to have a bigger exposure. And again, and I will repeat this, by Christmas time, every time I have the chance, we thank Android users for their patience. And summing it all up, our main goal is to consolidate first the Romanian market, but without restricting downloads from other countries. Now we have about 15 countries with users on the globe. In the second phase, we look with priority to the European and U.S. market. And on short-term, in the master follow, we are now discussing to skew some strategic partners and also to prepare for the first stocks and round of investments with the investments next year. So pretty much that's it. 

Attila Tóth: [00:34:59] - So right now, if I understand correctly, you already had the round of investment and you're planning to have another round next year. 

Sorina Diaconu: [00:34:09] - We are preparing the discussions and selections of the talks. And next year, we will have the first round.

Attila Tóth: [00:35:16] - OK, so right now you are not funded yet.

Sorina Diaconu: [00:35:22] - No, this is a 100 percent owned personally investment in Stickr app. It's only us, the co-founders. 

Attila Tóth: [00:35:36] - Cool. And as we are discussing about growth, I think we should start with the first step and for any digital product to kick off, what you need is early adopters. Those are the people who first use and are giving feedback or willing to try out something new and actually help shape it to their experience. So I would be curious to hear your opinion. Is there a specific segment within the social media opinions that you target with Stickr? Who are your early adopters?

Sorina Diaconu: [00:36:23] - It’s so simple because globally our target is 12 years plus. But it's splitted in two main categories. Core target is 12 to 35 years old that I call the “noble sheet-takers”. And second, second is 35 to 60. And they are the ones fed up with the existing social experiences. This is just one line for each segment of target. Obviously, I have lots of pages with descriptors for it, but we will not go into that. But both are very easy to identify. Think of only the fact that for the early adopters, we, the team Stickr team and with our professional and personal networks and just world of mouth, we already have a few hundreds of early adopters. So, and it's funny because now we are currently having another social media campaign that is focusing exactly on FOMO of not being the first in a new social media with this ticket. So I think it will grow organically.

Attila Tóth: [00:37:48] - Good. So basically, you have two main segments and your goal is to make sure that these early adopters have a good experience and also collect those feedbacks, as you said previously, amd keep making the app and the functions better in a way that these early adopters really enjoyed.

Sorina Diaconu: [00:38:21] - Yes. We are constantly getting feedback or new requests. It's funny because sometimes people are asking for some features that we have, but we are not introducing them yet, or we thought about and we postponed them. So it's a constant process of improvement.

Attila Tóth: [00:38:43] - Yes, and I think this is a very important topic. And I'm glad you have you here today. The person who has a corporate background and now is working in the startup industry because there’s, for sure, a change in mentality and the change in things and the operational things as well. And for those who want to make such shifts, you need to be brave. But I think Sorina can be a good example on how to do that. And of course, sometimes you have to take the leap of fate and you don't know which way is the best way to go, but you just need to take a step forward and see what happens.

Sorina Diaconu: [00:39:37] - Indeed.

Attila Tóth: [00:39:40] - And I know this was not in our agenda, but as we speak of social media and we speak of new things and changes, I want to tackle a more visionary question. If you would be able to jump ahead, let's say 10 or 15 years in the future, what would you see? How would Stickr look in the future?

Sorina Diaconu: [00:40:12] - Nice question. Okay, so I have to say something about me so that you get the answer. I have to say that 12 years ago, I used to say that I was the resistance, like in the Terminator movie. I will never will have a social media account and so on. And I used to say you are all great. It's a bubble. But I learned more and I got to know that technology and social media can do good and have purpose if they're used rightfully. So I came around, I made some social media accounts and looking back at my professional and background and industries, I have to say that you cannot predict the future, never. In none of the industries, at least the ones in which I was part of as a marketer. Lincoln said in order to predict the future you must build it. So we consider that this is what we are doing with Stickr. I think Stickr will look, referring to the look and feel, pretty much the same. It will be like a still standing classic. It will be huge in terms of adoption, and it will be really fun because nowadays, and if you look back historically in human history, always after a very hard period afterwards after catastrophs or big natural disasters, humans have had the fastest rebirth. So we believe, and also I believe this, that after this all COVID will pass, we are going to see a renaissance period. Stickr is ready for that. It's ready to accept each new member in the community and enhance their creativity. So I think it would be really nice. But we'll stay tuned. Download Stickr!

Attila Tóth: [00:42:49] - Yes, call to action here. What I would like to ask, do you see Sticker as an alternative where let's say you can be creative without judgment?

Sorina Diaconu: [00:43:09] - Yes, and I will tell you why. This is one of the reasons why I joined Stickr because I know very well the co-founders. And I can bet that they will not change the truth and the authenticity DNA of the app. And we are testing the app, and at some point, me which I used to work also for anti-discrimination policies in Europe and in Romania, so some pictures of one of the development colleagues that were placed in Stickr app only to test how some pictures were going, and they were really ugly pictures, from my point of view. This is just a bad flower, I don't know, an ugly house, and so one. And I told to the co-founders: delete these pictures because tomorrow I'm going to see a very big influencer here and I don't want to hurt her to see because she's ready to see these two pictures that we are using for the test. And they told me, what are you saying? I mean, you are telling us to censor? This is his truth. Okay, he used bad photos in order to test some features, but this is his point of view. We are not going to delete anything. Come on, get around. You are telling us this and it was a huge debate. And then I clicked. And I said, I mean, it was a lesson for me. How can I do this if I mean, it was like a reset. So we will make sure that everything is granted the means and the tools to be creative without judgment. Of course, we have really strong barriers when it comes to hate speech with content that it's not good for the mental health of the user, let's say violence, pornography, and so on. Yeah, discrimination. So this will never be allowed here. And this comes as a very big responsibility for us in terms of content management. So we are planning really, really seriously and working really hard to make sure of keeping the environment clean. But in terms of judgment, no, there is no judgment. Yeah. That's why I told you my personal example and how I reset my mindset.

Attila Tóth: [00:46:14] - Thank you for sharing that. I think it's really inspiring and also shows that you're a humble person, like, sometimes we need to change our perspective and even with our background and experience, that’s, I think, the new normal today to be able to understand how things change and see that we might be wrong and that's not an issue, that's okay. And you shouldn't be frustrated if you're wrong. It's just part of the process. 

Sorina Diaconu: [00:46:56] - Yes. Also the fun fact, we kept all in Stickr app, all the posts from the very first test. And it's funny ‘cause some things were not working back then, but co-founders Mihnea and Bogdan decided to keep them so that everybody can see the long way and all the biggest improvements and the technical development. So if somebody watches really, really close and carefully with attention the very first both long time ago, you can see some, let's say technical mistakes which we saw. But they let them there just never forget the path in which we come to having what we are having now and presenting it to the world.

Attila Tóth: [00:48:02] - I think that's a beautiful philosophy and something that goes against the trends and something that I personally see that it can be a definer of growth for the future because we tend to look only at the tip of the iceberg to see the great things, the good things, and we tend to close our eyes when we have to look at the bad things. But in order to get to the summit and to climb Mount Everest, there are challenges and there are setbacks. So I really like this concept which you just shared to have there old and make public that okay, this is how we started. These are our flaws. And of course things have changed and you can see they're already today, but then the progress is visible.

Sorina Diaconu: [00:49:06] - Yes, thank you.

Attila Tóth: [00:49:18] - Good. And I think we are reaching our last topic. And this is a creative question which, as you said, probably everybody will have a different opinion, but I'm curious to hear yours. If you had just one piece of advice for people who want to achieve similar results in digital marketing as you did and as you do today, what would that be?

Sorina Diaconu: [00:49:42] - Trust the people and trust the team. Nobody reaches something on his own. It’s all about the people.

Attila Tóth: [00:50:03] - I was not expecting that. 

Sorina Diaconu: [00:50:06] - You want a more technical advice? 

Attila Tóth: [00:50:11] - No, no. I think as you said before, let's not change it. that was the first thing that came to your mind and I think that also shows how our society, especially right now, is going into directions that were not there before. And trust, today, is something that we all seek. And as you say, trust in communication, especially on the established social media platforms, many times it's not authentic or it's having false information out there and based on those information, some people made bad decisions. And I think that's the core issue here that we lack trust. So trust in people and trust in the team who you work with is critical, especially in these times. Good. Thank you, Sorina for this great conversation. I think we went beyond marketing and beyond conventional thinking and I really liked that and I hope that our audience will enjoy it as well. Thanks for joining us.

Sorina Diaconu: [00:51:45] - Thank you for having me here, and we will let you know of the latest developments as soon as we have them. Thank you.

Attila Tóth: [00:51:56] - Thank you, Sorina. Thank you for sharing your insights and looking forward to see how the Stickr app grows.