eBook

How Digital Personas Can Help You Improve Your Digital Marketing and Customer Experience

Do you truly know whom you are serving?

A guide to growing your business by choosing the right persona-building strategy.

Have you ever got to your destination by driving a car in the dark with broken lights?

Not knowing your audience’s personas is something very similar. You may end up going in circles or somewhere you don’t want to be with a crashed car.

If it ever feels like…

you keep pouring money into your marketing campaigns, while getting hit and miss results
scaling up resembles a one step forward and two steps back routine
creating content is a waste of time because it just won’t make your audience stop scrolling
you simply don’t know where to start off in your own persona-building strategy

Then this eBook will help you:

Choose the persona-defining strategy that supports your business growth plan

Avoid the frustration of missing out on key opportunities to connect with your target audience

Apply the most effective ways to work with personas in your digital marketing and customer experience

See the benefits of having a persona-based digital marketing strategy in terms of cost optimisation

How can you define the most relevant digital personas for your target market?

Find out in our expert guide
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About

Cognitive Creators is a digital transformation consultancy that helps global leaders and like-minded brands to transition into the digital future.

We have been challenging conventional business thinking and identifying new digital horizons by developing frameworks that make digital adoption intuitive and sustainable. Our approach makes building the path of change possible where others struggle to decipher the challenges that the digital world brings.

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