How Leading European Pet Food Manufacturers Are Positioned for Growth in the Digital Landscape
Over the past decade, the pet food industry has experienced significant growth, driven by rising pet ownership and increased demand for health-conscious products. However, this momentum has slowed recently, with the average annual growth rate in digital popularity decreasing from 7.58% to 4.76% over the last five years. This shift in market dynamics suggests the need for pet food manufacturers to reassess their digital strategies and find new growth opportunities.