Many strategists think that almost is enough. Instead of solving the relevancy challenge, they are hoping to reach the most people by spending more, communicating more, and marketing more. But spending more is not a prerequisite for gaining more.
Get inspired by 2022’s colour of the year and take advantage of its proceeds in your digital transformation process.
Let’s explore the basics of your digital transformation process to uncover the necessary steps fuelling your company’s growth.
Conversational AI, the synthetic brain used to enable conversations between humans and machines, is shaping our digital behaviour in a more human-like direction than ever before.
Highlighting three insights from Gartner’s annual report CMO Spend Survey that reveal a trend in global marketing leaders’ 2021 budgeting strategy trends.
Noticing the ways bees operate in the face of limitations could be the key to unlocking a successful strategy in your digital transformation.
In a business environment, business KPIs are often seen as the end result. However, result-driven thinking can influence a digital project in a bad way as well.
This year, most decision-makers are more frustrated than in previous years. The reason? Because they have an enormous pressure to catch the competition in digital, but they are having a hard time achieving it.
Google advertisers' new burden: regulatory costs and preparing for the changes they bring
Debunking myths about prototyping, a brilliant design artefact in the service of digital product development.
A guide on why content writing is an eternally valuable addition to the digital marketing toolkit.
Considering our current global social and cultural state, Pantone has announced the Classic Blue as the Color of the Year. Let’s scratch the surface a bit and see what is behind the Classic Blue curtain?
How to find clearness and the starting point of your business transformation in the current COVID-19 situation.
6 tips for PPC marketing for big brands, that actually work
5 things that can inspire us to make a difference. A tribute to Kobe Bryant: sportsman, storyteller, legend.
What can you learn from strategic mistakes that the Game of Thrones show-runners committed.
Personalization used to be a strong strategy. Now it's trivial, basic customer information are easy to acquire. To create meaningful value marketers need to step out from the marketing noise and take their strategy further towards hyper-personalization.
The most relevant insights for CMOs about digital experience platforms (DXPs) that bring clarity on the topic while breaking down myths and guiding to proper use cases.
Key pillars of creating digital experiences that will help you drive tangible business results. Some of these have a classical background, but each of them has a little tweak that you usually don’t find in regular textbooks.