Understanding the Digital Investment Literacy Index (DILI)

Digital intelligence gives us fluency across the digital world. It equips investors to interpret digital signals, reduce preventable losses, and value digital literacy, alongside financial literacy, as a core capability. In this article, we explore the flow and structure of the Digital Investment Literacy Index (DILI) in more detail.

Kinga Forró

Digital Business Analyst

The Digital Investment Literacy Index (DILI) reflects our dedication to building a digitally proficient investment community, helping millions of investors and M&A professionals make smarter, safer, and more data-driven decisions. DILI educates on how digital performance influences growth, risk, and competitive advantage, offering a comprehensive framework to assess and advance digital investment maturity.

Assess, Measure, Benchmark

To access DILI, begin by visiting our dedicated landing page. After creating your account, you can complete the 20-question assessment designed to evaluate your digital intelligence in investment-related decisions. You’re encouraged to challenge yourself and take the assessment multiple times.

Upon completion, you’ll receive a personal DILI score, along with your category placement (Traditionalist, Emerging, Advanced, or Digitally Intelligent Investor), and a benchmark comparison against peers in your sector. The leaderboard allows you to see how your results compare with other users, giving you a picture of your standing within the digital investment community.

The four assessment categories of DILI: Why these dimensions matter in modern dealmaking?

DILI measures your digital investment maturity across four key dimensions of modern dealmaking: Digital Market Intelligence, Technology Literacy, Brand Performance Awareness, and Data-driven Valuation.

Digital Market Intelligence

This dimension focuses on how effectively digital market trends and benchmarks are used in deal sourcing. Organisations with high digital market intelligence are adept at spotting trends early, understanding the market dynamics through collecting and interpreting relevant digital data.

Technology & Scalability Literacy

Technology literacy assesses the understanding of digital tech stacks, scalability, and efficiency. Strong technology literacy enables organisations to make informed choices about investments and supports the seamless integration of digital solutions into their operations. It also signals that a target company is operating with a well-integrated, scalable technology stack.

Digital Brand & Demand Signals

Brand performance awareness highlights the importance of recognising digital equity as brand equity. Organisations high at this score are skilled at using digital analytics to enhance the digital brand strength of the target company, measuring brand sentiment, online visibility, and digital audience data.

Data-driven Valuation & Deal Strategy

Data-driven valuation integrates digital KPIs into valuation models and strategies. This way, organisations can achieve more accurate, forward-looking assessments of potential investments, along with digital data-driven scenario planning and data-driven negotiation.

To experience the assessment firsthand, visit our dedicated landing page and explore DILI, completely free of charge. We look forward to seeing you share your results on social media and celebrating your achievements.

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