The Cogniverse Show podcast: In this episode we tackle the background of organic growth, brand development and marketing persistence.
What can you learn from strategic mistakes that the Game of Thrones show-runners committed.
Personalization used to be a strong strategy. Now it's trivial, basic customer information are easy to acquire. To create meaningful value marketers need to step out from the marketing noise and take their strategy further towards hyper-personalization.
The most relevant insights for CMOs about digital experience platforms (DXPs) that bring clarity on the topic while breaking down myths and guiding to proper use cases.
Key pillars of creating digital experiences that will help you drive tangible business results. Some of these have a classical background, but each of them has a little tweak that you usually don’t find in regular textbooks.